Imo Simmonds one of the top female Iron Man athletes in the world. We worked closely with her to understand her passions, her motivations, her quirks and her dislikes in order to design a brand and website that truly represents her.
The resulting logo is powerful and bold, captures the movement of a runner and emphasizes the “IM” of IronMan. With dark and light versions and a custom icon, her logo is flexible enough to be solidly represented on all mediums, from her bike to her website... and everything in between.
With so many race wins to add to her portfolio she regularly needs to update her website. To answer this specific requirement we designed and build her one-page website on Wordpress and simplified the backend CMS so that she can update her website with ease.